Independent reporting on pricing, technique, and how to choose a provider in the Bay Area.
For Clinics
A badge on your website is either a real backlink or a screenshot with no SEO value — and most clinics can't tell the difference. Here's how to tell, and why it matters more than the badge itself.
· 6 min read
For Clinics
Google names exactly three ranking factors for the Maps 3-pack: relevance, distance, and prominence. Most Bay Area med spas are only working on one of them.
· 7 min read
For Clinics
Social media builds awareness but rarely books appointments. Here are the three channels Bay Area med spas are using to fill their schedules in 2026 — and the one most clinics are still ignoring.
· 8 min read
For Clinics
A directory listing gives your med spa a second URL on the same Google results page as your own website. Here is what that means for your bookings, your AI search visibility, and your bottom line.
· 6 min read
For Clinics
Most Bay Area med spas are losing search traffic to directories and aggregators. Here is what to do about it — and what takes 90 days versus 12 months.
· 9 min read